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Accelerating innovation and unlocking value with decision science

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Shaping the future of airlines with smarter decisions

By leveraging advancements in data strategy, science, and technology – combined with deep domain expertise – we work hand-in-hand with commercial and operational teams to turn decision-making into a competitive advantage that delivers measurable business results.

Our expertise and capabilities span:

  • Decision science and predictive analytics
  • Business experimentation and value measurement
  • Optimisation and operation research
  • Personalisation and GenAI

Partner with us to unlock the full potential of data-driven decision-making and drive measurable value for your business.

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Learn how we helped LATAM Airlines de-risk innovation with value measurement and advanced experimentation.

Value Measurement and Experimentation

Our experimentation framework and services enable airlines to accurately measure the impact of critical decisions across multiple departments and business functions. With a test-and-learn approach, we eliminate the guesswork and provide clarity on what really works. We empower you to optimise critical initiatives across your business.

Pricing & Revenue Management

Marketing

Loyalty

Maintenance

Operations

Willingness-to-Pay-Driven Pricing

Estimating price elasticity of demand or customer willingness to pay is critical for optimising airline revenue. We leverage the latest academic research, data science, and AI to build robust, data-driven pricing strategies regardless of the pricing approach: traditional fare classes, dynamic, or continuous.

Our methodologies enable airlines to optimally address market demand shifts, optimise fares, and maximise revenue while staying competitive in an evolving market.

We partner with airlines’ pricing and revenue management teams to:

  • Improve price elasticity estimates for itineraries and ancillaries
  • Forecast demand at a granular level, distinguishing causal effects from external and internal market influences
  • Optimise pricing strategies to maximise revenue potential and achieve strategic goals

ADC’s contribution has directly impacted our revenue management, leading to significant, measurable returns on investment.

Andrés Bucchi, CDO, LATAM Airlines

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Let's create real impact together with data and AI

Joël Gastelaars

Director, Transportation

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Vladimir Antsibor

Head of Business Development

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