• Transportation
Shaping the future of airlines with smarter decisions
By leveraging advancements in data strategy, science, and technology—combined with deep domain expertise—we work hand-in-hand with commercial and operational teams to turn decision-making into a competitive advantage that delivers measurable business results.
Our expertise and capabilities span:
- Decision science
- Predictive analytics
- Statistics and econometrics
- Business experimentation
- Data engineering & AI
Partner with us to unlock the full potential of data-driven decision-making and drive measurable value for your business.
Learn how we helped LATAM Airlines de-risked innovation with value measurement and advanced experimentation.
We provide a range of services to help transportation organisations harness the power of data and AI:
Value Measurement and Experimentation
Our experimentation platform and services empower airline revenue management teams to accurately measure the impact of business-critical decisions. With a test-and-learn approach, we eliminate the guesswork and provide clarity on the most profitable next steps for initiatives such as:
- Change in traditional fare structures
- Dynamic and continuous pricing strategies
- Ancillary offers and personalised bundles
- Capacity moves
- Loyalty optimization
Our experimentation methodology goes beyond revenue management, extending into key business areas like marketing, loyalty, maintenance, and operations. By enabling smarter decisions at scale, we help airlines drive innovation, boost efficiency, and elevate customer experience across the organization.
Pricing Strategies
Estimating price elasticity of demand or customer willingness to pay is critical for optimizing airline revenue. No matter the pricing approach—traditional fare classes, dynamic, or continuous—we leverage the latest academic research, data science, and AI to build robust, data-driven pricing strategies. Our methodologies enable airlines to proactively address demand shifts, optimize fares, and maximize revenue while staying competitive in an evolving market.
We partner with airlines’ pricing and revenue management teams to:
- Improve price elasticity estimates for itineraries and ancillaries.
- Forecast demand at a granular level, distinguishing causal effects from external and internal market influences.
- Optimize pricing strategies to maximize revenue potential and achieve strategic goals.
”ADC’s contribution has directly impacted our revenue management, leading to significant, measurable returns on investment.
Andrés Bucchi, CDO, LATAM Airlines
