• Retail
Advanced analytics and AI are reshaping the retail industry, enabling smarter decisions, greater efficiency, and sustainable growth, while maintaining customer loyalty and satisfaction. Our expertise spans across the following domains, empowering retailers to harness the full potential of data-driven innovation:
Optimised pricing strategies: Data-driven analysis of trends, competitors, and demand, allowing retailers to dynamically adjust prices and maximise revenue and profit.
Intelligent supply chain: Advanced analytics improve demand forecasting, optimize inventory, and streamline logistics, reducing waste and stockouts, and ensuring timely product availability.
Personalised customer experiences: AI-powered recommendations and analytics help retailers offer tailored promotions, product suggestions, and seamless experiences.
By embracing these cutting-edge technologies, retailers can create a more agile, data-driven ecosystem that responds proactively to industry shifts and evolving consumer needs—ultimately boosting profitability and competitiveness
We provide a range of services to help retail organisations harness the power of data and AI:
AI-Optimised Pricing and Markdown
ADC AI pricing engine empowers retailers and global brands with intelligent price recommendations across the product lifecycle. It finds the optimal balance between customer willingness to pay, demand, and business goals—ensuring profitability while preserving margins without the burden of manual spreadsheet analysis. By leveraging causal demand forecasting and price elasticity models, merchandising teams can make better pricing decisions at scale.
Key features include:
- Price elasticity models to analyze demand sensitivity at an SKU level
- Causal demand forecasting for accurate future sales predictions
- Custom guardrails such as exit prices, price rounding, and product versioning
- Scenario planning to compare markdown strategies and assess impact
- Campaign optimization over specific timeframes to maximize KPIs
- Business rules tailored to align with your specific targets and constraints
Assortment Allocation and Distribution
Our Assortment Allocation and Distribution solution enhances customer satisfaction and profitability by tailoring product selection and shelf space to local preferences. It optimizes store-level assortments to attract and retain valuable customers while meeting local demand. The solution also ensures efficient inventory distribution across stores and distribution centers, anticipating omni-channel demand. This strategy minimizes excess stock, prevents early stockouts, and improves sell-through rates while reducing fulfillment costs.
Key benefits include:
- Predict product, brand, and category trends for growth opportunities
- Oversee local preferences and trends to optimize store-level assortments
- Optimize inventory flow to balance lost sales vs. leftover risks
- Reduce unnecessary markdowns and improve margin retention
- Keep high-value products that drive incremental sales and customer loyalty
- Gain a full-season perspective for more accurate and timely allocations
