Razor-thin margins, real-time decisions

ADC’s AI pricing engine empowers retailers and global brands to make smarter pricing decisions across the product lifecycle. It identifies the optimal balance between customer willingness to pay, demand, and business objectives to drive profitability and protect margins—without the burden of manual, spreadsheet-driven analysis. By leveraging causal demand forecasting and price elasticity models, merchandising teams are able to make better pricing decisions at scale.

Key features include:

• Price elasticity models to analyse demand sensitivity at an SKU level
• Causal demand forecasting for accurate future sales predictions
• Custom guardrails such as exit prices, price rounding, and product versioning
• Scenario planning to compare markdown strategies and assess impact
• Campaign optimisation over specific timeframes to maximise KPIs
• Business rules tailored to align with your specific targets and constraints

Our assortment allocation and distribution solution improves customer satisfaction and profitability by aligning product selection and shelf space with local demand and customer preferences. By optimising store-level assortments, retailers can better attract and retain high-value customers while ensuring efficient inventory distribution. Retailers end up with minimised excess stock and early stockouts, improved sell-through rates, and reduced fulfilment costs.

Key benefits include:

• Predict product, brand, and category trends for growth opportunities
• Oversee local preferences and trends to optimise store-level assortments
• Optimise inventory flow to balance lost sales vs. leftover risks
• Reduce unnecessary markdowns and improve margin retention
• Keep high-value products that drive incremental sales and customer loyalty
• Gain a full-season perspective for more accurate and timely allocations