Insights
From building AI-driven pricing strategies to optimising sustainable agriculture practices, explore how our teams think about applying data and AI in practice.
Our insights unpack real industry challenges, emerging trends, and the decisions that drive revenue, efficiency, and innovation.
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Pricing Game: test your pricing strategy, without the consequences
Test your pricing strategy in a real-time AI simulation that lets you see the impact of your decisions—without any real‑world consequences.
EoS pricing: why a solid pricing plan is not enough
End‑of‑Season pricing often looks solid on paper, but breaks down the moment real‑world variables start shifting. When teams can’t recalculate scenarios fast enough, strategy gives way to compromise, leading to margin loss and inconsistent execution.
Agentic code migration: turning lingering legacy to state-of-the-art software
Agentic code migration uses specialized AI coding agents and governed workflows to automatically analyze, convert, test, and refactor legacy code into standards‑compliant systems, making large‑scale platform and language upgrades faster, safer, and easier for development teams.
Optimising retail pricing under substitution effect
This report examines how advanced optimisation techniques, particularly mixed integer programming combined with constraint programming, can be used to effectively model and solve the substitution problem.
Turning cannibalisation in retail from a risk into a competitive advantage
Retailers can turn product cannibalisation into a competitive edge by managing substitution to improve pricing decisions, profitability, and overall performance.
ADC Consulting appoints Emilie Colker as CEO, strengthening its position as a European AI leader
Amsterdam, January 5, 2026 – ADC Consulting today announces the appointment of Emilie Colker as its new Chief Executive Officer. She succeeds founder Rik van der Woerdt, who announced last year that he would step down after nine years. With this appointment, ADC enters a new phase focused on accelerated international growth and leadership in AI transformation.
Building Safer AI Agents: The Lethal Trifecta and Architectural Defenses
AI agents represent a powerful evolution in automation, but like any powerful tool, they require thoughtful architecture. Understanding potential attack vectors isn't about fear, it's about building systems that we can trust in production.
What 2025 Taught Us and How We’ll Scale AI Impact in 2026
Discover ADC’s key AI lessons from 2025 and how we’ll turn solid foundations, governance, and real‑world use cases into scaled impact in 2026.
Connecting Wet Lab and Dry Lab: Insights From Our Event in Collaboration with Benchling
Discover insights from our event bridging wet lab and dry lab workflows, in collaboration with Benchling. Explore practical key takeaways.
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