Shaping the future of aviation & mobility
Accelerating the decisions that fuel transportation growth
Today, worldwide disruptions and kerosene prices are putting transportation providers under pressure. At the same time, modern retailing is reshaping design, price and product distribution. Commercial leaders must balance dynamic pricing, ancillary bundling, network complexity and increasingly rising customer expectations while protecting revenue and margins in a volatile environment. Legacy revenue management and marketing strategies can't keep up.
We help organisations turn data into competitive advantage through accelerated commercial and operational decision-making. By combining science, AI and optimisation with deep aviation expertise, we enable faster testing and value measurement, smarter pricing and offer design, and more effective customer engagement, driving measurable improvements in revenue and loyalty.
Learn how we can help you transform strategy and initiatives into measurable business impact.
Explore our demos and see what’s possible
Decision science that delivers results
Explore our way of working0%
faster go-to-market through advanced experimentation
$0M
in additional yearly margin from a single business domain by getting pricing decisions to market faster
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boost in engagement achieved with causal decision models
Our work
Turning revenue management into a game changer with advanced experimentation
Discover how LATAM Airlines partnered with ADC to embed impact measurement and advanced experimentation into its revenue management strategy. By building a dedicated experimentation centre of excellence and XP platform, LATAM can now precisely test pricing initiatives, run conclusive experiments faster, and make high‑stakes commercial decisions with greater confidence. This lays the groundwork for an organisation‑wide culture of business experimentation.
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Digitalising the aircraft cabin experience for ground staff, crew and passengers
At the height of a pandemic and climate crisis, introducing a new Airline OEM requires a deeply felt vision and great bravery. Aiming to create a paradigm shift in the cabin system sector, this client approached us to conceptualise what a data-driven platform and in-flight entertainment GUI looks like. With the development of their technical ecosystem well underway and a very ambitious roadmap, we were challenged to come up with concepts that were most advanced, yet acceptable, but also challenged the status quo that went beyond the cabin experience.
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Showcasing how traffic data creates value for traffic managers
The HERE Traffic Analytics suite of data products provides business and government clients insights into what happens on roadways. It helps them make informed decisions, for example, on future traffic flow management, and improving road network performance. CLEVER°FRANKE was asked to create a demo to feature all the Traffic Analytics products. Our challenge was to translate HERE Traffic Analytics data into an engaging visualization that showcases its capabilities and possibilities.
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"ADC’s contribution has directly impacted our revenue management, leading to significant, measurable returns on investment."
Smarter pricing experiments for airlines
Running a pricing experiment at an airline sounds straightforward. Assign some routes to a new pricing policy, keep others as a control, and measure the difference. In practice, it rarely works that cleanly.
The problem with route-level experiments
When you assign entire routes to treatment or control, you inherit everything that makes those routes different from each other. Persistent differences in passenger mix, seasonality, and demand patterns add noise and inflate uncertainty. On top of that, airline demand is strongly autocorrelated — today’s bookings are correlated with yesterday’s, making your observations far less independent than a standard experiment assumes. The result: experiments that need to run for months, close to a year, or become infeasible altogether — and business decisions that cannot wait.
Turning time into an advantage
Instead of permanently assigning a route to treatment or control, each route alternates between the two on a fixed schedule — a switchback design. Because the same route is now its own control at a different point in time, persistent route-level differences cancel out. Slowly moving demand shocks have less time to accumulate and distort the comparison. The trick is getting the cadence right. We tested both weekly and daily switching on LATAM’s ancillary pricing data, carefully navigating the trade-off between variance reduction and carry-over contamination.
What we found
Switchback designs reduced standard errors by up to 67% compared to standard route assignment — confidence intervals roughly half the width for the same amount of data. Experiments that would have required months to reach a reliable conclusion could now deliver results within a commercially realistic window. Daily switching offered the largest gains early on; weekly switching remained a strong and simpler alternative.
What this changes
For airlines testing pricing policies or ancillary offers at the route level, the bottleneck is often not data volume but experimental design. The right design can dramatically compress the time between hypothesis and confident answer.
Ready to turn your data into a competitive advantage?
Book a free consultation with our transportation experts. Learn how we can help you transform strategy and initiatives into measurable business impact.
Advancing aviation and mobility through rigorous research and global insights
We don’t just apply best practices; we share the science behind them. Explore our curated collection of technical papers, academic research, and keynote presentations that are setting new standards in aviation and mobility analytics.
Research
Cluster-level experiments using temporal switchback designs: precision gains in pricing A/B tests at LATAM Airlines
Research
Estimating causal effects of customer satisfaction on downstream metrics in a multi-queue contact center
Research
Transforming Measurement with LATAM's Advanced XP Platform
Research
Estimating Willingness-to-Pay Under Unobserved Confounders
Research
Reducing Runtime in Airline AB Tests
Latest insights
How to Build a Culture of Experimentation: LATAM Airlines Share Tips for Getting Started
Discover the value of integrating experimentation into PRM and scaling it across your organisation, with practical tips from LATAM Airlines.
The New Rules of Revenue Optimisation: Historical Data Analysis and Experimentation
Read our take on why historical data analysis and experimentation must work together for revenue optimisation in airlines.
Boost Forecast Accuracy by 15% to Optimise Airline Pricing
Discover how advanced causal models help optimise pricing, capture hidden demand drivers, and deliver measurable results for airlines.
ADC appoints Emilie Colker as CEO, strengthening its position as a European AI leader
Amsterdam, January 5, 2026 – ADC Consulting today announces the appointment of Emilie Colker as its new Chief Executive Officer. She succeeds founder Rik van der Woerdt, who announced last year that he would step down after nine years. With this appointment, ADC enters a new phase focused on accelerated international growth and leadership in AI transformation.
Airline Revenue’s Blind Spot: An Exploration of Endogeneity with Dr. Stacey Mumbower
Explore how endogeneity impacts airline revenue models and discover expert strategies for accurate pricing with Dr. Stacey Mumbower.
How to Build a Culture of Experimentation: LATAM Airlines Share Tips for Getting Started
Discover the value of integrating experimentation into PRM and scaling it across your organisation, with practical tips from LATAM Airlines.
The New Rules of Revenue Optimisation: Historical Data Analysis and Experimentation
Read our take on why historical data analysis and experimentation must work together for revenue optimisation in airlines.
Boost Forecast Accuracy by 15% to Optimise Airline Pricing
Discover how advanced causal models help optimise pricing, capture hidden demand drivers, and deliver measurable results for airlines.
ADC appoints Emilie Colker as CEO, strengthening its position as a European AI leader
Amsterdam, January 5, 2026 – ADC Consulting today announces the appointment of Emilie Colker as its new Chief Executive Officer. She succeeds founder Rik van der Woerdt, who announced last year that he would step down after nine years. With this appointment, ADC enters a new phase focused on accelerated international growth and leadership in AI transformation.
Airline Revenue’s Blind Spot: An Exploration of Endogeneity with Dr. Stacey Mumbower
Explore how endogeneity impacts airline revenue models and discover expert strategies for accurate pricing with Dr. Stacey Mumbower.
Talk to our experts
Let's create real impact together with data and AI
Director, Head of Transportation
Joël Gastelaars
Head of Business Development, Transportation
Vladimir Antsibor
Sr. Lead Decision Scientist (Experimentation & Pricing)
Rutger Lit
Lead Decision Scientist (Experimentation & Personalisation)
Hermon Kweon
Manager, Personalisation & GenAI
Nik Gabel
Manager, Experimentation Expert
Alisa Antypova
Talk to our experts
Let's create real impact together with data and AI
Director, Head of Transportation
Joël Gastelaars
Head of Business Development, Transportation
Vladimir Antsibor
Sr. Lead Decision Scientist (Experimentation & Pricing)
Rutger Lit
Lead Decision Scientist (Experimentation & Personalisation)
Hermon Kweon
Manager, Personalisation & GenAI
Nik Gabel
Manager, Experimentation Expert
Alisa Antypova