Insights
From building AI-driven pricing strategies to optimising sustainable agriculture practices, explore how our teams think about applying data and AI in practice.
Our insights unpack real industry challenges, emerging trends, and the decisions that drive revenue, efficiency, and innovation.
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The New Rules of Revenue Optimisation: Historical Data Analysis and Experimentation
Read our take on why historical data analysis and experimentation must work together for revenue optimisation in airlines.

How to Build a Culture of Experimentation: LATAM Airlines Share Tips for Getting Started
Discover the value of integrating experimentation into PRM and scaling it across your organisation, with practical tips from LATAM Airlines.

Boost Forecast Accuracy by 15% to Optimise Airline Pricing
Discover how advanced causal models help optimise pricing, capture hidden demand drivers, and deliver measurable results for airlines.

Airline Revenue’s Blind Spot: An Exploration of Endogeneity with Dr. Stacey Mumbower
Explore how endogeneity impacts airline revenue models and discover expert strategies for accurate pricing with Dr. Stacey Mumbower.

Back on the AGIFORS Stage: Tackling Price Endogeneity in Revenue Management Models
Explore how endogeneity impacts airline pricing and revenue management. Insights from Dr. Stacey Mumbower and ADC on tackling hidden biases with data science.

From Data to Marketing Insights: Business to Consumer (B2C)
Together with a group of more than thirty CMOs in The Netherlands, we discussed how B2C organisations can create value with data.

From Data to Marketing Insights: Business to Business (B2B)
Together with a group of more than thirty CMOs in The Netherlands, we discussed how B2B organisations can create value with data.
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