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Revisit the key insights from our session on switchback design for airline pricing experiments. Download the slides to explore how smarter experimental design can improve precision, shorten test duration, and support faster revenue management decisions.
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Hermon Kweon
I'm a Decision Scientist with a PhD in Economics, working across causal inference, experimentation and statistics. My career path has been a little unusual, with experience in fields ranging from genomics and cognitive neuroscience to airline revenue management. I currently lead decision science work in transportation, helping businesses make complex decisions under real operational constraints. I enjoy turning messy problems into testable questions, and translating the results into decisions people can act on.
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Collaboration with LATAM
Together with LATAM Airlines, we turned a business challenge into a research paper on improving route-level pricing experiments. The research was shaped through close collaboration, combining LATAM’s operational experience and data with our expertise in experimentation and causal inference. This partnership allowed us to develop and test a method that is both statistically rigorous and grounded in the realities of airline pricing. It is a strong example of how client collaboration can produce research with direct business relevance.
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ADC Transportation
We help organisations turn data into a competitive advantage by applying decision science, advanced analytics, and rigorous experimentation to real business decisions. We partner with your teams to design, test, and scale better decisions, creating measurable improvements in margin, efficiency, and customer value.
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