One safety use case. Eight weeks. Know whether it worked.

The problem we solve

Every airline runs safety initiatives, but only a few of them are set up in a way that can show whether they worked. Without proper measurement incorporated from the very beginning, safety teams have no baseline, no comparison, and no metric agreed in advance. So when someone asks whether last year’s change made a difference, the honest answer is that nobody knows. Incidents went down, but nobody can say whether that was the change or just a quieter year.

You pick next year’s safety work on gut feel. The things that are working get no more money than the things that are not, and the budget goes to whoever makes the best case in the meeting.

You know which interventions worked, so you stop paying for the ones that did not. And the work that is working pays you twice: once in the repairs, rework and delays you never have, and again in the aircraft and crew you keep available.

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Connect with Joel to explore how you can make your safety initiatives more effective.

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ADC Safety Intervention Accelerator

A focused eight-week engagement on one agreed safety use case, for a fixed fee. We identify where the opportunity sits in your own data, design the smallest intervention that could move it, with the people it affects, run it as a controlled experiment, and measure the result against a metric agreed before anything starts.

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Career growth at ADC

Why ADC

We apply experimental design and causal measurement to commercial decisions at airlines. Our team has proven these methods alongside major carriers. We know how airline data is structured and which constraints are real. Embedded with your team as a scientific partner, we build inside your existing architecture, co-creating with your people so you keep the knowledge, the models and the roadmap.

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Not sure where to start, or whether the data would support it?

Try our complementary Safety Opportunity Assessment

Over 2 to 4 weeks we run a workshop with your safety and operations people, check the data behind the two or three most promising candidates, and hand back a prioritised view of where intervention is worth it.

What you get after just 4 weeks:

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