Smarter decisions. Measurable impact.

ADC is the decision science partner for airlines. We help pricing, revenue management, and marketing teams turn data into confident commercial decisions — from pricing strategy and offer design to personalisation and campaign measurement. What challenge are you looking to solve?

Revenue & pricing Personalisation & marketing

Revenue management, pricing & offer optimisation

Modern airline retailing demands pricing that reflects what customers are actually willing to pay — not what legacy rules suggest. Whether you’re optimising ticket fares, branded fare family gaps, or standalone ancillaries, getting willingness-to-pay right is the single most powerful lever for revenue growth.

WTP-driven pricing optimisation

Our approach puts willingness-to-pay at the centre of every pricing decision. By combining advanced causal models with structured experimentation, we deliver WTP estimates that are granular across O&D, time, channel, and product — and continuously refreshed through an integrated learning loop. Use cases span continuous and dynamic airfares, branded fare family optimisation, and ancillary pricing across seats, bags, meals, Wi-Fi, and more.

Fare families pricing optimisation (PDF)

Measurement & experimentation

Innovation without measurement is a leap of faith. As your scientific partner, ADC measures the true impact of new pricing models, external vendor technologies, and offer engines — so you can scale what works, and stop what doesn’t, before it causes damage. Our experimentation framework overcomes the unique challenges of airline commerce: small sample sizes, noisy data, complex networks, and effects as small as 1% uplift.

Advanced experimentation for airline commerce (PDF)

Results that speak for themselves

time-to-value

immediate ROI

revenue uplift

Personalisation & smart messaging

Effective personalisation

Effective personalisation isn’t about sending more messages — it’s about knowing which action truly makes a difference for each customer. We help marketing teams move beyond static rules and broad segments by applying causal decision-making to personalise actions across the entire customer journey. Our adaptive decision systems learn from every interaction — optimising who to target, when to act, and which offer or message to deliver. The result is marketing that is relevant, timely, and measurable at scale: coordinated across channels, and responsive to changing customer behaviour.

Personalisation + experimentation one-pager (PDF)

LATAM Airlines: from experiment to enterprise capability

LATAM Airlines partnered with ADC to build an advanced experimentation framework and centre of excellence for revenue management. What started as a focused initiative to de-risk pricing innovation has grown into a multi-year partnership — with the platform now expanding across business functions including customer experience, loyalty, and operations.

Read the full case study

"ADC’s contribution has directly impacted our revenue management, leading to significant, measurable returns on investment."

Andrés BucchiCDO at LATAM Airlines

What’s the toughest decision you made recently?

Visit our booth to plot your decision on our interactive matrix. Choose a sticker that matches your role and seniority, write down your toughest recent decision, and place it on the board. Watch the matrix grow throughout the event — and see how the industry decides across disciplines and seniority levels.