Smarter decisions. Measurable impact.

ADC is the decision science partner for airlines. We help pricing, revenue management, and marketing teams turn data into confident commercial decisions across offer design, pricing strategy, personalisation, and campaign measurement. What challenge are you looking to solve?

Revenue & pricing Personalisation & marketing

What’s the toughest decision you made recently?

Test your instincts against the rest of the industry. Visit our booth to plot your decision on our interactive matrix. Choose a sticker that matches your role and seniority, write down your toughest recent decision, and place it on the board. Watch the matrix grow throughout the event.

Test your instinct

Take a sticker pack

Choose the shape and size that aligns with your role in terms of seniority and discipline.

Write it down and plot it

Think about the toughest commercial decision you made recently. Write it on your sticky note, place your sticker on the matrix, and stick your note next to it.

Watch it grow

Come back throughout the event to see how the matrix evolves as more leaders add their decisions.

See where you stand

Follow the live results as they update in real time. Compare how your decisions map against the industry across roles, seniority levels, and disciplines.

LATAM Airlines: The success story

LATAM Airlines partnered with ADC to build an advanced experimentation framework and centre of excellence for revenue management. What started as a focused initiative to de-risk pricing innovation has grown into a multi-year partnership.

Read the full case study

RM, pricing & offer optimisation

Modern airline retailing demands pricing that reflects what customers are actually willing to pay, not what legacy rules suggest. Whether you’re optimising ticket fares, branded fare family gaps, or standalone ancillaries, getting willingness-to-pay right is the single most powerful lever for revenue growth.

WTP-driven pricing optimisation

Our approach puts willingness-to-pay at the centre of every pricing decision. By combining advanced causal models with structured experimentation, we deliver WTP estimates that are granular across O&D, time, channel, and product, and continuously refreshed through an integrated learning loop.

Download our pricing optimisation overview →

Measurement & experimentation

Innovation without measurement is a leap of faith. As your scientific partner, ADC measures the true impact of new pricing models, external vendor technologies, and offer engines. So you can scale what works, and stop what doesn’t. Our experimentation framework overcomes the unique challenges of airline commerce such as small sample sizes, noisy data, and complex networks.

Results that speak for themselves

Explore our way of working

80%

faster go-to-market through advanced experimentation

$50M

in additional yearly margin

revenue from the same marketing spend

Personalisation & smart messaging

Always-on personalisation

Personalisation is the hidden lever that turns customer interactions into incremental bookings, ancillaries, and loyalty value. We help marketing teams move from fixed campaign calendars to an always-on system that decides the right action for each customer, in the right channel, at the right moment. The engine handles decisioning, execution, and measurement continuously while marketers stay in charge of brand, creative, and strategy.