Events
Pricing Game: test your pricing strategy, without the consequences
Date
February 26, 2026
Experience analytical AI by doing
See pricing outcomes before they go live
Save your spot | March 10 | Amsterdam | Small group
Pricing decisions are tricky because you usually only see the outcome when it’s already live. The Pricing Game is a safe space to try “what if?” scenarios. In this simulation, you make pricing moves and immediately see what happens to profit and stock. Without real-world consequences.
“The Pricing Game makes it clear which variables actually drive pricing outcomes, and how they affect each other. It surfaces trade-offs that usually stay hidden in day-to-day decisions.”
Peter Visser, CFO, Epplejeck
“It’s confronting in a good way. You notice how quickly you rely on instinct, and how visible the consequences are. Choices that feel minor suddenly move the numbers more than you’d expect.”
Lara van Lierop, Business Consultant, HEMA
“I went into the Pricing Game fairly sceptical, expecting either a standard tool with fixed rules or an AI ‘black box’ where you end up questioning the output. Pricing is too important for that. What surprised me is that this game doesn’t hide behind an algorithm; it makes the underlying business interests explicit. It changes the conversation from ‘what is the price?’ to ‘which objective are we actually serving?’”
Benjamin van Dolder, Head of Performance Marketing & Sales, PlutoSport
Learning by doing (not slides)
We’re skipping the sales slides. In this session, you take the wheel to see how analytical AI actually supports your commercial intuition:
- • Hands-on: You set the rules in plain English.
- • Instant feedback: Tweak a decision, see the effect right away.
- • Small & ‘gezellig’: 8 peers, good coffee, and honest conversation.
Hunkemöller case: 17.5% growth with ADC’s AI pricing
You’ll be working with the same AI pricing approach ADC used at Hunkemöller. It helped them move away from manual Excel-based pricing and led to:
- • First AI markdown campaign – 17.5% higher revenue versus non-AI.
After 3 months of AI pricing adoption:
- • Total company revenue uplift: +8%
- • Margin improvement: +2 percentage points
- • Average discount reduced from 35% to ~25%
Check out the Hunkemöller case
Are you in?
March 10 | ADC Office, Amsterdam | One interactive hour | No sales pitch
Save your spot
Date
February 26, 2026
Experience analytical AI by doing
See pricing outcomes before they go live
Save your spot | March 10 | Amsterdam | Small group
Pricing decisions are tricky because you usually only see the outcome when it’s already live. The Pricing Game is a safe space to try “what if?” scenarios. In this simulation, you make pricing moves and immediately see what happens to profit and stock. Without real-world consequences.
“The Pricing Game makes it clear which variables actually drive pricing outcomes, and how they affect each other. It surfaces trade-offs that usually stay hidden in day-to-day decisions.”
Peter Visser, CFO, Epplejeck
“It’s confronting in a good way. You notice how quickly you rely on instinct, and how visible the consequences are. Choices that feel minor suddenly move the numbers more than you’d expect.”
Lara van Lierop, Business Consultant, HEMA
“I went into the Pricing Game fairly sceptical, expecting either a standard tool with fixed rules or an AI ‘black box’ where you end up questioning the output. Pricing is too important for that. What surprised me is that this game doesn’t hide behind an algorithm; it makes the underlying business interests explicit. It changes the conversation from ‘what is the price?’ to ‘which objective are we actually serving?’”
Benjamin van Dolder, Head of Performance Marketing & Sales, PlutoSport
Learning by doing (not slides)
We’re skipping the sales slides. In this session, you take the wheel to see how analytical AI actually supports your commercial intuition:
- • Hands-on: You set the rules in plain English.
- • Instant feedback: Tweak a decision, see the effect right away.
- • Small & ‘gezellig’: 8 peers, good coffee, and honest conversation.
Hunkemöller case: 17.5% growth with ADC’s AI pricing
You’ll be working with the same AI pricing approach ADC used at Hunkemöller. It helped them move away from manual Excel-based pricing and led to:
- • First AI markdown campaign – 17.5% higher revenue versus non-AI.
After 3 months of AI pricing adoption:
- • Total company revenue uplift: +8%
- • Margin improvement: +2 percentage points
- • Average discount reduced from 35% to ~25%
Check out the Hunkemöller case
Are you in?
March 10 | ADC Office, Amsterdam | One interactive hour | No sales pitch
Save your spot
Talk to our experts
Let's create real impact together with data and AI
Retail Lead
Gertjan de Lange
Talk to our experts
Let's create real impact together with data and AI
Retail Lead
Gertjan de Lange