No spreadsheets. No week-long analysis. Just an interactive game with instant results.
AI pricing for retail is relatively new. Do you think it will work for your business? The fastest way is to try it yourself
Come to ADC. Put your hands on the pricing engine in a game mode.
You play the planner of a seasonal campaign. Pressure builds. The board wants a profit floor. Merch wants a sell-out target. Legal blocks below cost. The clock starts.
You have one hour to find the balance. Change a rule. See numbers jump. Change again. Watch the score move as you play.
How it works
- Get the challenge — 9 constraints from Board, Merchandisers, and Legal. Find the balance.Â
- Type your strategy — in plain language.Â
- See results instantly — Change your strategy and watch the numbers update in real-time.Â
Two aha-moments:Â
- How easy pricing can be — One click. Instant impact. No week-long wait.Â
- Gen AI understands pricing — Anyone can design a campaign. Just describe what you need.Â
Ready to play
Join us on 22 January at the ADC office in Amsterdam. Just 60 minutes with up to 8 people in the room — interactive, practical, and relaxed. Stay after for tea, pastries, and conversation if you can.

